Rok wydania: 2018
Numer czasopisma: 9
Słowa kluczowe: knowledge management, customer knowledge management, customer relationship management, knowledge security, threats to the knowledge security
Strony: 21-28
Język publikacji: Polski
Pobierz
ZAGROŻENIA DLA BEZPIECZEŃSTWA WIEDZY W RAMACH ZARZĄDZANIA WIEDZĄ KLIENTA
Bogusz Mikuła, Tomasz Stefaniuk
Abstrakt
The article focuses on the issues of threats to knowledge safety that occur while implementing customer knowledge management (CKM). This modern method of knowledge acquisition allows for making use of the creative potential of clients. Compared to classic CRM, CKM focuses on knowledge possessed by clients, and their potential to use that knowledge in the process of new knowledge creation. Unfortunately, working with knowledge resources under the CKM and application of computer technology in CKM processes produce a number of risks for the company and its customers. Threats to knowledge resources security arise from the very fact of implementing individual processes within the CKM (gaining knowledge about the client, gaining knowledge from the client, creating knowledge with the client or transferring knowledge to the client). Also tools used in CKM, as well as working in the network environment, result in greater or lesser possibilities of incidents that may constitute threats to knowledge resources security.
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