Rok wydania: 2021
Numer czasopisma: 1
Słowa kluczowe: health, communication, probability, risk
Strony: 39-44
Język publikacji: Angielski
Communicating Health Risks to the Public
Abstrakt
Health risks, such as
the probability of experiencing a side effect from a medication, are typically
communicated numerically. However, presenting risks in strictly numeric formats
is problematic considering that the public often experiences difficulty in
comprehending strictly numeric probabilities. To help overcome this problem,
Leonhardt and Keller (2018) tested the efficacy of using pictographs to
visually present probabilistic information to health consumers. They found that
the addition of pictographs alongside numeric probability information increased
probability comprehension and lessened the perceived risk of a multiple risk
health option. Here, we review relevant work on probability format and build on
the general evaluability theory to posit why pictographs may result in lower
risk perceptions of multiple risk options. We discuss current limitations in
our understanding of how the public perceives multiple risk options, and we
highlight opportunities for future research. For instance, we introduce Quick
Response (QR) codes as a potential tool to help consumers view health risks in
multiple formats on the Internet.
Bibliografia
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